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A.I'm Talking Here Episode 3: Reflekta's Adam Drake

My arch-enemy joins to discuss AI, creativity, ethics, and the importance of accepting friction

After a bit of a break, episode 3 of A I’m Talking Here has finally arrived!

Adam Drake (co-founder of Reflekta.ai) and I have worked together across multiple marketing agencies over the past decade—mostly by insulting each other. Now that we’re both deep in the AI space, it was time to reconnect and see if our linguistic sparring could survive the transition.

We start by exploring how our marketing and writing backgrounds prepared us to naturally ‘speak’ AI—turns out creative briefs and prompt engineering aren’t that different. From there, the conversation shifts to Reflekta’s creation, the ethics of building AI that holds personal memory, and why pause and consideration matter more than speed when releasing new technology.

As writers, we both gravitate toward empathy, language, and storytelling—skills that are becoming essential in the age of AI, not optional. While Reflekta and Fire & Algebra take different approaches, we share a goal: making AI interactions more meaningful while maintaining psychological safety around simulated personalities.

Most people focus on productivity. We’re focused on making AI actually helpful. Hope you enjoy—let us know your thoughts in the comments!

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